By Catherine Masters
I’m an entrepreneur. Always have been. Always will be. I started my own businesses as a kid and at age 64, I’m still starting them. I’m also a builder. I build companies that fill a void and when they are up and running and standing on their own two feet or I get bored, I move on to the next dream and the next challenge. Not everyone is like me. But, very few people plan on owning a business for the rest of their lives. Most want to start a business, make it successful and then sell it for tremendous profits and retire or start another business. True entrepreneurs have a different mind set. They don’t want to show up and get a paycheck. They want to show up and create something special. They want to show up each day and be the best company in the world.
Owning or running the day to day operations of a business is a challenge. Lots of external forces make you change your plans and even start over on projects. The rules and rulebook of many industries and businesses have been thrown out and the new rules haven’t been set. You simply cannot do business like we used to. Retailers used to use deep discounts to bring customers in during poor holiday seasons. Now, not even that is enough to get them in. Auto dealers used to use low interest rates to get buyers. Now, the dealers and buyers can’t get any credit. Small business used to borrow money to keep their businesses growing. Now, they have no access to credit lines. In today’s volatile market place, having an edge will not only get you through the tough times and the many changes, but also help you succeed when everyone else is failing.
That “edge”, I truly believe is astrology. And, I am a user of the science of astrology for my business endeavors. What I have found over the years is that when I use astrology for the timing of certain events, etc. I am nearly 100% successful. When I don’t I get behind the eight ball.
Astrology is many things to many people but to me, it’s a wonderful timing device that allows me to know when the best times are to do specific things. It also tells me when NOT TO DO THINGS. And, it let’s me know when an event begins, the middle and the ending of that event. It can also tell you the best places for you to do business!!
In 2000, I started a women’s pro football league. My astrologer told me that I was “born” to do it and had the skills to do it. She also told me that it would be very successful, which it was. I used my astrologer in building the women’s football league when I opened new teams. She would tell me the best places to open them. One of the places she told me to open a team was in Pensacola, Florida. I wasn’t sure she was right since our football league played in the spring and summer and it was pretty hot in Florida at that time. But, I did and the Pensacola Power became the most well attended team in our league with more than 5,000 fans at every game!
I used my astrologer often for many things including a major negotiation with the NFL. She gave me the timing on when to send the letters, etc. I also used her in a legal battle with one of the teams that I kicked out of the league for breaching their contract.
But, I mostly used my astrologer for timing on press releases and the dates to start new league projects. When I used her to get the best dates, I was successful. When I thought I knew it all and didn’t, I mostly wasn’t.
Astrology can be used to set meeting dates so that they are the best meetings possible. It can be used to find out what the best dates are to sign agreements and contracts so that they are good and binding and work out well for your company. It can also, of course, be used to screen potential employees, vendors or partners. Here’s a list of other things astrology can help you with in your business:
When to incorporate.
When to expand
When to hire employees
When to set up your website
When to dot.com a name.
When to start a new project or product.
When to start a marketing campaign.
When to start an advertising campaign.
When to host annual meetings
When to sell your business.
The key in using astrology for your business is to first, find a really good astrologer. You can go on the net or you can ask a friend for a recommendation. Then, once you have your astrologer, you can start using them just like you would use your accountant or attorney.
The fees you pay an astrologer will depend upon what you negotiate. Some will charge an hourly rate while others will work on a monthly retainer. Just put it in your budget as an expense.
Business people hire all kinds of people in an effort to make their business successful. Everyone hires an accountant, an attorney and as the business grows, hires marketing, sales and pr consultants and so on. In my more than 35 years in business I have found that an astrologer on the payroll is one of the best investments I can make in my business.
If you look at the headlines today you see a lot of major corporations failing. Or, asking for a bailout. I can tell you that having an astrologer give them timing would have helped all of those companies. I can also tell you that the top executives in the auto industry would have slept better at night if they had had an astrologer working with them.
They would have known how and when the bail out would happen.
What I love about the science of astrology is this: The planets are always moving and doing different things to your personal and business charts. Because of that, in every situation, there is a beginning, middle and an end. Nothing stays the same forever and astrology can help you with each stage with timing.
Not everyone wants to believe in astrology. That’s fine. But if you are a business owner or are the head of a business, don’t you want every single tool you can find to help you succeed? I, do and aside from the traditional business tools, I think astrology should rank right up there with them.
For you that are skeptical, my answer is this: Try it and see what happens. You only have success and knowledge to gain.
Catherine Masters is a sports, entertainment and marketing entrepreneur with over three decades of success and awards. Her astrological advisor is New Yorker Lauren Edmond of artcharts.com